Il Glossario del Marketing,
della SEO e dell'AI

A/B Test Account Ad Exchange Ad Inventory Addestramento (Training) Addthis Ads ADV – Advertising Affiliate Marketing Agente A.I. AI Act AI Overview Alfabetizzazione AI (AI Literacy) Allineamento (AI Alignment) Allucinazione (AI Hallucination) Alt Tag Alt Text Amazon Amazon Asin Analytics Anchor Text Answer The Public API ASO – App Store Optimization Attention (Meccanismo di Attenzione) Avatar

B2B – Business to Business B2C – Business to Consumer Backend Backlink Banner Be Real Bias algoritmico Bid Binge Watching Black Seo Blockchain Blog Blog Role Blogger Blogging Bounce Rate o Tasso di Rimbalzo Brand Awareness Brand Reputation Breadcrumbs Broadcast o Broadcasting Business Brick and Mortar Buzz Marketing

CAC – Customer Acquisition Cost Campaign Manager Canonical Canva Carrello Cause Marketing Chain-of-Thought (Ragionamento a catena) Chatbot ChatGPT Chunking Claim Cloaking CMS – Content Management System Community Community Manager Competitor Comunicato Stampa Content Credentials Content Marketing Content Quality Contenuto Duplicato Contextual Marketing Conversion Rate Conversione Cookie Copywriting Copywriting persuasivo o Persuasive Copywrinting Core Web Vitals CPA – Cost per Acquisition CPC – Cost per Click CPD – Cost per Download CPL – Cost per Lead CPM – Cost per Thousand Impression CPV – Cost per View Cramming Crawling Cross Selling CTA -Call to Action CTR – Click Through Rate

Dark Web Dashboard Data Journalist Dataset Deep Learning (Apprendimento Profondo) Deepfake Default Destination Marketing Digital Divide Digital Marketing Digital PR Digital Strategy Display Advertising Display Marketing Distillazione (Distillation) Doorway Page Double Opt-in Drop Ship Dual Coding

E-commerce Ebay Email Marketing Embedding Engagement EPC – Earning per Click Etsy Eye Tracking

Facebook Fatturazione Elettronica Feed Feedback Few-shot e Zero-shot prompting Fidelizzazione Finestra di contesto (Context Window) Firma Digitale Focus Keyword Follower FOMO Freemium Front End FTP – File Transfer Protocol Funnel

GEO GIF – Graphic Interchange Format Google Google ADS Google ADS Keyword Planner Google Adsense Google Analytics Google Dance Google Hangouts Google Looker Studio GPT Greenwashing Gruppo di Controllo Gruppo Sperimentale Guerrilla Marketing

Hashtag Hit Host HTML – Hypertext Markup Language HTTP – Hiper Text Transfer Protocol HTTPS – HyperText Transfer Protocol over Secure Socket Layer Hummingbird

Impression INAD – Indice Nazionale dei Domicilio Digitale Inboud Marketing Inbound Link Indicizzazione Indirizzo IP Inferenza Influencer Influencer Infocommerce Insights Facebook Instagram Intelligenza Artificiale Intelligenza Artificiale Generativa Internal Link

Jailbreak Javascript Jobs LinkedIn JPEG – Joint Photographic Experts Group

Keyphrase Keyword Keyword Pattern Keyword Prominence Keyword Proximity Keyword Stuffing Klarna Know How KPI – Key Performance Indicator

Landing Page Lead Generation o Generatore di Contatti Lead Nurturing Legge di Goodhart Like Like Button Link Link Artificiale Link Baiting Link Building Link Interno Link Juice Link Naturale Link Popularity LinkedIn LLM – Large Language Model Local Marketing Local Marketing Long Tail LoRA (Low-Rank Adaptation) LSI – Latent Semantic Indexing

Machine Learning (Apprendimento Automatico) Magento Mappa Mentale Mappe Concettuali Marketing Marketplace MCP (Model Context Protocol) Meme Memoria agente Meta Description Meta Keyword Meta Robots Meta TAG Meta Title Microsito Mixture of Experts (MoE) Mobile Advertising Mobile Marketing Mockup Modello a Diffusione (Diffusion Model) Modello multimodale Motore di Ricerca Myspace

Nano Banana Native Advertising o Pubblicità Nativa NEET Negative SEO Network Marketing News Feed Newsletter NFT No Follow

Online Advertising Online Retailing Open Source Operatori di Ricerca o Punteggiatura di Ricerca Opt-in Opt-out Order Tracking Organic Link OTP – One Time Password Ottimizzazione Outbound Link Overflooding Overlay

Packaging Page Title Pagerank Paid Search o Advertising Parametri Paywall Personal Brand Pesi aperti (open weights) Phishing PHP – Hypertext Preprocessor Pianificazione Piano Editoriale Pillar Article o Cornerstone Content Pinterest Plugin Pop-Up Positive Thinking Posizionamento Power Editor Facebook PPA – Pay per Action PPC – Pay per Click Pre Roll Pre-training e Fine-tuning Prodotti Correlati Profilo Social Prompt Prompt Engineering Pubblicità Dinamica

QR Code Quality Score Quantizzazione Query

RAG (Retrieval Augmented Generation) Ranking Reach Real Time Marketing o Instant Marketing Realtà Aumentata Realtà Virtuale Reddit Redirect Referral Remarketing Reso o Returned Responsive o Site Responsive Retargeting Rete Neurale Artificiale Retweet Review Bombing Reward hacking Rich o Audience Rich Snippet Risultato Organico RLHF (Reinforcement Learning from Human Feedback) Robots.txt ROI – Return On Investment

SandBox Satispay Scalapay Scambio Link Search Console Search Engine Marketing SEO SEO Off-Site SEO On-Site SEO Tool SERP – Search Result Page Server Sharing Button o Pulsanti di Condivisione Shop in Shop Single Opt-In Sitelink Sitemap Smart working (lavoro agile) SMO – Social Media Optimization Snapchat Sniffing Social Advertising Social Bookmark Social Commerce Social customer care Social Engineering Social Media Social Media Marketing Social Share Social Sign Sovraottimizzare Spacing Spam o Junk Mail Spider o Crawler o Bot Spoofing Stakeholder Stop Words Storytelling o Narrazione System Prompt

TAG Tag Manager Target Tasso di Engagement Temperatura (Temperature) Text-to-Image / Text-to-Video Thesaurus TikTok Timing Token Tone Of Voice Tool use / Function Calling Transformer Trending Topic Tumblr Twitch Twitter

UCP — Universal Commerce Protocol UGC – User Generated Content Up Selling URL – Uniform Resource Locator Usability USP – Unique Sell Proposition UX – User Experience

Vibe Marketing Video Advertising Video Blog Video Sharing Viral Marketing o Marketing Virale Virale Vlog Voicebot VPN – Virtual Private Network

Watermarking (marcatura dei contenuti AI) Web 2.0 Web 3.0 Web Agency Web Analytics Web Marketing o Marketing Digitale Web Reputation Webinar Website o Sito Web WOM – Word of Mouth o passaparola Woocommerce WordPress

XML – Extensible Markup Language

ZMOZ -Zero Moment of Trhth